Chanel recently opened its latest flagship store in Seoul, Korea, and rapper/ producer/ tastemaker Pharrell Williams was there to launch his new exclusive capsule collection for the luxury brand. Skateboard P is an official brand ambassador for Chanel and his latest collaboration is a colorful unisex collection inspired by the streetwear vibes common in Hip Hop fashion.
To kick things off, Pharrell performed live at the Seoul store and wore some of the garments from the collection. Several other brand ambassadors from the world-renowned French fashion house were in attendance.
Pharrell worked with former Chanel creative director Karl Lagerfeld on this collection before the fashion icon’s death earlier this year. According to PageSix, Pharrell had this to say about the collaboration, “It’s been amazing. Karl has been incredible… Some things were existing pieces that he just allowed me to bring more color to, and other things were things that I just felt like